totallyNotARedditor

Reaction videos have been for many years always very profitable. I mean, you can easily find creators/channels that have millions of views and they just film themselves reacting to a video. As a creator, you can incorporate a bit of that into your content and you’ll likely see people engaging more. I personally never understood what’s the appeal of watching somebody watch something instead of me watching that directly. I think it is something that goes in the direction of a para-social relationship, but I’m no expert.

Edit: I think I might be thinking about a different kind of reaction videos mind. Sharing an example of what you were referring to?

It boosts engagement. Anything you see trending is because it boosts engagement. Social media pays for engagement, content creators min max for that.

That’s amazing. Mind sharing more details?